The "Not Profit motivated" (aka Not-for-Profit) aspect of AnooX business model means that AnooX is operated free of any profit or share price motivations, for the benefit of the AnooX Community, which includes Advertisers, Affiliates, search engine users and staff members.

The Key implications of AnooX Not-for-Profit based business model are:

1) AnooX will minimize search engine Advertising costs.   Due to our Not-for-Profit business model, average Pay-per-click Advertising costs on AnooX are 50 to 90% lower than the for profit search engines such as Google or Yahoo for the same Keyword Ads - Calculate your Savings.

2) AnooX will give most of its profit away for good causes.   The other implication of AnooX Not-for-Profit business model is that should we have any profits, we will give away most of it to organization working on public interest causes, and you can Vote to tell us who you want to see receive some of AnooX profits - See Details.

To see how is it that the AnooX Not-for-profit business model can deliver to you much lower cost of Advertising, much higher value in Advertising, consider an analogy:

Not-for-profit Health Care in Europe v.s. For-profit health care in US
More Details Here.